Kendall Katusak
Associate Director of Digital Communication
Phone:
512-539-6127
Email:
Address:
Sherman, TX
A Bit About Me
With extensive experience in social media coordination and a strong commitment to positive impact, I excel in managing digital platforms, creating compelling content, and driving engagement. At Alston for Athletes, I developed media strategies, managed social media, wrote blogs, led a design team, and directed advocacy campaigns. As Media Manager at ITSQuest Staffing Inc., I handled social media, website upkeep, proposals, and graphic design while fostering client and employee relationships. At Medical Solutions, I managed daily content, maintained a content calendar, created video and still content, and generated detailed engagement reports. My diverse background equips me to effectively drive campaigns and engage audiences in a Media Coordinator role.
Work Experience
Austin College
Associate Director of Digital Communication
Apirl 2024 - Present
Medical Solutions
Social Media Coordinator
Oct. 2023 - Apirl 2024
Alston for Athletes
Social Media Coordinator
Jan 2023- Jan 2024
ITSQuest Staffing Inc.
Social Media Manager
Jan 2023- August 2023
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Manages the day-to-day content on social media platforms such as Facebook, LinkedIn, and Instagram
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Maintains and collaborates on a content calendar
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Creates video and still content on Adobe Premiere Pro and CapCut
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Keeps up with current trends, finding ways to apply them to higher education while maintaining brand guidelines.
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Photograph campus events.
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Manages comments, engages with people, and answers their questions promptly.
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Successfully changed the social strategy from an alumni focus to a current student and prospective student focus.
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Pulls monthly engagement from social platforms.
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Manages a group of photography and social media interns.
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Moderates various Facebook Groups for Austin College.
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Works closely with AD agencies to ensure brand standards are being met and coordinates any photo needs.
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Managed the day-to-day content on social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and TikTok
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Maintained and collaborated on a content calendar, utilizing Sprout Social to schedule weekly posts.
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Created video and still content on Canva and Capcut
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Kept up with current trends, finding ways to apply them to the nursing and allied health industries while maintaining brand guidelines. This included everything from TikTok sounds and meme-style content to educational content to reach our target audience.
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Pulled and distributed leads from Facebook to the proper recruitment team
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Managed comments, engaged with leads, and answered their questions while gathering their contact info for recruiters to take over.
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Implemented a successful project increasing UGC from 1 per month to 18 per month.
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Pulled monthly and weekly engagement reports from Sprout Social.
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Increased engagement by 125% and maintained a content calendar
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Managed all social media platforms, meticulously scheduling posts, and crafting creative captions.
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Conducted comprehensive post-performance analysis and promptly responded to comments and direct messages, fostering community engagement.
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Authored blogs for the organization and coordinated with guest bloggers to diversify content, thereby amplifying the organization's voice.
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Developed branded content, including scholarship candidacy resource guides and promotional materials that aligned with the organization's values.
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Spearheaded the campaign for Bill 375 in Maryland, advocating for coaches to receive Mental Health First Aid training.
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Cultivated and distributed a monthly newsletter using MailChimp to maintain open lines of communication with the audience.
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Effectively managed social media platforms, meticulously scheduling posts, and monitoring performance on Instagram and Facebook.
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Maintained and updated the company website, creating blog posts and increasing web traffic.
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Reduced bounce-back rate from 57% to 11%
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Designed visually appealing graphics for various social media posts, including job advertisements and interview tips, enhancing brand image.
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Produced branded content for clients and employees, such as advertisements, manuals, and company training materials
